This decision was revealed by Kodak CEO Jim Continenza in the company’s Q3 2024 financial report, as cited by Kosmo Foto.

Details of the Suspension:
The modernization will focus on Kodak’s facility in Rochester, New York. Continenza noted that sales of Kodak’s film products, including both cinematic and photographic film, have grown significantly. As part of the upgrade, the company will halt all film production in November.

To mitigate the impact of the suspension, Kodak ramped up production beforehand to build up inventory. The upgrades are expected to improve efficiency and capacity, ensuring the company can better meet the rising demand once production resumes.

Background and Demand Trends:
Kodak has experienced a resurgence in film popularity after years of decline during the rise of digital photography. Between 2015 and 2019, Kodak more than doubled its film production capacity. In 2022, the company reported a growing need for film specialists and launched its own training programs to address the skills gap.

Film photography has seen renewed interest from both Hollywood directors and younger audiences, particularly Generation Z, who are drawn to its unique aesthetic and slower, more deliberate approach. Shooting on film requires careful composition and precise camera settings, making it an appealing medium for enthusiasts seeking a hands-on experience.

Kodak’s temporary halt in production underscores the company’s commitment to adapting to the growing interest in analog photography. By investing in modernization, Kodak aims to secure its position as a leader in the film industry while continuing to serve its expanding customer base.