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Chrome is working on incorporating artificial intelligence to enhance your online security. As internet scams proliferate, maintaining vigilance while accessing your email, browsing the web, or answering phone calls has never been more crucial. Fortunately, Google is exploring ways to leverage AI in preventing users from falling victim to scams while using the Chrome browser.
Recent reports by researcher Leopeva64 suggest that Google is testing a feature known as "Client Side Detection Brand and Intent for Scam Detection." Though the name itself doesn’t make the AI component obvious, its functionality is clearer—it enables the use of a large language model (LLM) on devices to evaluate the legitimacy of a webpage, including brand misrepresentation and suspicious intent.
The AI model specifically checks for instances where fraudulent websites mimic reputable brands to deceive users, as well as identifies key indicators of scams and phishing attempts. While it's always prudent to treat AI outputs cautiously, this interpretation appears to be accurate.
This new feature is currently available for testing in the latest version of Chrome Canary, which is Google's platform for trying out experimental features. While the feature's effectiveness is still unclear, users can enable it by navigating to chrome://flags in Chrome Canary, searching for "client-side-detection-brand-and-page-intent," and changing the setting to "Enabled."
Moreover, Chrome isn't the only browser implementing AI-driven scam defenses. Just last week, a similar feature was recognized in Microsoft Edge, which includes a "scareware blocker" that explicitly allows Microsoft to utilize AI to identify potential tech-related scams.
In summary, as security concerns on the internet intensify, both Chrome and Microsoft Edge are stepping up with innovative uses of artificial intelligence to help users navigate the web more safely.
Recent reports by researcher Leopeva64 suggest that Google is testing a feature known as "Client Side Detection Brand and Intent for Scam Detection." Though the name itself doesn’t make the AI component obvious, its functionality is clearer—it enables the use of a large language model (LLM) on devices to evaluate the legitimacy of a webpage, including brand misrepresentation and suspicious intent.
The AI model specifically checks for instances where fraudulent websites mimic reputable brands to deceive users, as well as identifies key indicators of scams and phishing attempts. While it's always prudent to treat AI outputs cautiously, this interpretation appears to be accurate.
This new feature is currently available for testing in the latest version of Chrome Canary, which is Google's platform for trying out experimental features. While the feature's effectiveness is still unclear, users can enable it by navigating to chrome://flags in Chrome Canary, searching for "client-side-detection-brand-and-page-intent," and changing the setting to "Enabled."
Moreover, Chrome isn't the only browser implementing AI-driven scam defenses. Just last week, a similar feature was recognized in Microsoft Edge, which includes a "scareware blocker" that explicitly allows Microsoft to utilize AI to identify potential tech-related scams.
In summary, as security concerns on the internet intensify, both Chrome and Microsoft Edge are stepping up with innovative uses of artificial intelligence to help users navigate the web more safely.