Netflix has secured an agreement with FIFA for exclusive US broadcasting rights to the upcoming Women’s World Cup tournaments in 2027 and 2031, as reported by ESPN. The financial specifics of this deal remain undisclosed, but it has been indicated that it is the largest contract FIFA has entered into with a streaming platform for a major sporting event. FIFA's president, Gianni Infantino, described it as a significant milestone in the realm of sports media rights and a historic day for both broadcasting and women's football.
This agreement came about due to FIFA's decision to separate the media rights for the women's event for the first time, starting after Fox completes its broadcasting of the next Men’s World Cup in 2026. The 2027 Women’s World Cup is set to take place in Brazil, while the 2031 host country has yet to be determined, although the US is anticipated to submit a bid.
The importance of this deal for Netflix cannot be overstated, especially considering that FIFA reported over 1.12 billion viewers for the 2019 Women’s World Cup, which was won by the US. The 2023 tournament also achieved the highest domestic viewership figures in the US, indicating the sport’s growing popularity in the region.
Lately, Netflix has been making strides in live sports broadcasting. The platform recently hosted the headline fight between Jake Paul and Mike Tyson and is also set to become the new home for WWE's flagship show, Monday Night Raw, starting in 2025.
This agreement came about due to FIFA's decision to separate the media rights for the women's event for the first time, starting after Fox completes its broadcasting of the next Men’s World Cup in 2026. The 2027 Women’s World Cup is set to take place in Brazil, while the 2031 host country has yet to be determined, although the US is anticipated to submit a bid.
The importance of this deal for Netflix cannot be overstated, especially considering that FIFA reported over 1.12 billion viewers for the 2019 Women’s World Cup, which was won by the US. The 2023 tournament also achieved the highest domestic viewership figures in the US, indicating the sport’s growing popularity in the region.
Lately, Netflix has been making strides in live sports broadcasting. The platform recently hosted the headline fight between Jake Paul and Mike Tyson and is also set to become the new home for WWE's flagship show, Monday Night Raw, starting in 2025.