This trend is accelerating: in 2021, when TikTok first started tracking the use of older songs, only 8 out of the top 50 tracks came from older catalogs.

Top 10 Vintage Tracks on TikTok in 2024:

  1. Blood Orange – Champagne Coast (2011): 1.1M posts
  2. Alphaville – Forever Young (1984): 458K posts
  3. Redbone – Come and Get Your Love (1974): 386K posts
  4. Tom Odell – Another Love (2012): 238K posts
  5. Pavement – Harness Your Hopes (1999): 219K posts
  6. Natasha Bedingfield – Unwritten (2004): 207K posts
  7. Christina Aguilera – Genie in a Bottle (1999): 207K posts
  8. Sade – Kiss of Life (1993): 194K posts
  9. Sophie Ellis-Bextor – Murder on the Dancefloor (2001): 191K posts
  10. The Fray – Look After You (2005): 188K posts

Why Old Songs Thrive on TikTok:
According to Toyin Mustafa, TikTok’s Head of Music Partnerships for the UK and Ireland, “The TikTok community loves both old and new tracks equally, providing artists a platform to reach audiences at any stage of their career. The platform has democratized music.”

TikTok has reshaped the music industry, offering a unique space where classic hits and fresh releases can coexist. This cultural shift gives timeless songs a new audience and provides artists with opportunities to rediscover success in unexpected ways.