Clickbait videos have long been a source of frustration, but they can also have negative consequences. YouTube has committed to enhancing its enforcement measures against what it describes as "egregious clickbait," especially in relation to breaking news and current events. The platform defines egregious clickbait as videos whose titles or thumbnails make promises that the actual content fails to deliver.
 
 According to YouTube, such misleading videos can leave viewers feeling deceived, annoyed, or even misled, particularly when they seek accurate and timely information on critical subjects. Many people have learned to recognize and bypass these clickbait traps, yet there are still individuals who may struggle to differentiate between clickbait and genuine content.
 
 YouTube provides an example of egregious clickbait: a video titled "the president resigned!" that does not actually involve any discussion about the president's resignation. Misleading thumbnails are also included in this category; for instance, a thumbnail labeled "top political news" that does not contain any relevant political content would fall under the same scrutiny.
 
 YouTube plans to begin its crackdown on clickbait videos in India, although it has not indicated how this effort might expand beyond that region. For the time being, the platform will remove any videos that violate this policy without issuing strikes against the channels. Once this cleanup of existing videos is complete, YouTube will focus on monitoring new uploads to ensure they do not improperly reach audiences.