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Testing of this technology is set to begin in early 2025.
How It Works:
The tool identifies AI-generated content that mimics a celebrity’s likeness. Once detected, the celebrity will have the option to request the removal of such videos from the platform. This feature is designed to combat the misuse of deepfakes, which are often created for:
The tool identifies AI-generated content that mimics a celebrity’s likeness. Once detected, the celebrity will have the option to request the removal of such videos from the platform. This feature is designed to combat the misuse of deepfakes, which are often created for:
- Entertainment: Fake videos for humorous or creative purposes.
- Unauthorized Promotion: Using a celebrity's likeness to advertise products or services without their consent.
- Political Manipulation: Targeting political opponents with misleading or defamatory content.
Integration with CAA Database:
The technology will leverage CAA's database, which includes digital replicas of their clients, encompassing facial features, body structures, and voices. Over time, YouTube plans to expand the tool to other content creators on its platform.
The technology will leverage CAA's database, which includes digital replicas of their clients, encompassing facial features, body structures, and voices. Over time, YouTube plans to expand the tool to other content creators on its platform.
Comparison to Content ID:
This new technology complements YouTube’s existing Content ID system, which identifies copyrighted materials uploaded without the owner’s permission. Similar to Content ID, the new tool will notify the affected party and enable them to request content removal.
This new technology complements YouTube’s existing Content ID system, which identifies copyrighted materials uploaded without the owner’s permission. Similar to Content ID, the new tool will notify the affected party and enable them to request content removal.
YouTube’s "likeness management technology" aims to address the growing issue of deepfake misuse, empowering celebrities and eventually other creators to take control of their digital representations. As AI-generated content becomes increasingly prevalent, such tools are vital for ensuring ethical use and protecting individuals’ rights.